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With transcreation, you make your message accessible to local audiences, who wouldn’t understand your core message otherwise. In this case, you need to do more than rewriting your content marketing strategy in a new language.
There’s also a cultural part that needs to be curated to make people buy your products and services. That’s because, as a brand, you need to overcome more than the language barrier. Most brands have discovered by now that translation alone can’t cut through the noise. Transcreation is a crucial element when looking to expand your brand and reach international audiences. The internet abounds with examples of marketing poorly executed because brands decided to take shortcuts in translation.Īnd while it’s almost hilarious when it happens to other people, it may not be equally as funny when it’s your reputation on the line. Passing your marketing content through Google Translate could save time and reduce costs, but it could also put you in uncomfortable situations. Machine Translation Can Cause Hilarious Situations
#Itranslate language translator free
That’s enough proof you can’t use free tools to translate business documents or content that is meant to promote your business in international markets. “ Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Whenever you use something translated exclusively with Google Translate, you should add the following disclaimer: The instructions are pretty suggestive, too. Google is the first to recommend not to rely completely on its free translation service.
#Itranslate language translator software
Software Can’t Substitute Human Translation Here are five reasons you shouldn’t rely on Google Translate for your business translations. That’s because the software alone is unlikely to deliver the quality you expect. What may seem like a cost-effective way of speeding up processes and cutting down costs will soon turn against you. Google Translate isn’t a reliable provider for translating financial reports, legal contracts, or health-related documentation. It shouldn’t be your go-to source when handling creative documents, confidential data, or business-related content, however. If you need to write a message to your hotel before arrival or check the menu of a restaurant while traveling, this service is just what you need. Most of the time, Google Translate is pretty accurate. Despite multiple updates, however, it’s still not able to see the intent behind messages, so it can only provide standard solutions, regardless of the source text. The software analyses enormous amounts of data and, based on previous translations, tries to deliver accurate results. Now, the software has been updated using AI and machine learning to improve the quality of translations. Initially, Google used documents from the United Nations and the European Parliament to get the linguistic data necessary for creating its massive databases. This machine translation service was introduced in 2006. Google Translate is a free service provided by Google that translates words, phrases, and even entire texts in over 100 languages. So, if machine translation is good enough for the government, should companies also use it for their translations? Absolutely not! How Google Translate Works
#Itranslate language translator manual
The author of the article also cites an internal manual used to train officers who work for the federal agency charged with admitting immigrants.įrom this manual, officials learn that “ the most efficient approach to translating foreign language content is to utilize one of the many free online language translation services provided by Google, Yahoo, Bing, and other search engines. have been vetting refugees’ social media posts with Google Translate. According to the publication, immigration officials in the U.S. ProPublica revealed some details about this practice. It comes across as rather unprofessional, given the fact that no one should rely exclusively on machine translation to decide a person’s future. Many translators and other language service providers were shocked upon hearing the news that an American public institution has relied on Google Translate to evaluate immigrant applications.
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